This has been one of the most requested features for years—and it’s finally here.
You can now sync custom data from PushPay/CCB directly into Mailchimp, unlocking a whole new level of personalization.
Instead of being limited to basic fields, you can now bring in things like Life Stage, background checks, ministry involvement, or any data exposed through the API—and map it to merge fields or tags inside Mailchimp.
The result?
More relevant emails. Better segmentation. Smarter communication.
No extra manual work—just richer, more intentional messaging based on where people actually are.
If you’re using PushPay/CCB with Mailchimp, this changes how you connect with your church.
About the author
Jason
As ‘articulate’ as Moses and as ‘polished’ as Peter, Jason just loves passionately sharing ways churches can replicate their offline experiences, online. As a former mechanical engineer turned stay-at-home ‘Mr. Mom’ (2 boys and a loving wife), he relies heavily on data-driven, digital marketing to help churches achieve their goals. You would "click" with him if you want to remain biblically conservative but bold in the ways you share Jesus, digitally.
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